![]() While I hope it never happens to you, if you do take someone to court for trademark infringement, the law is on your side. Law: Having a trademark attached to your logo enables you to take legal action against anyone who uses your design without permission. But because they had priority, their intellectual property was protected-even up against a mega-company like Facebook. The similarity between the products and logo would’ve likely caused confusion for users. If Current didn’t have priority over a trademark, they never would’ve been able to do anything about the infringement. The startup filed a lawsuit against Facebook alleging trademark infringement, and as a result, Facebook changed its financial services name and logo design. ![]() ![]() This is what happened when a startup online bank called Current found out that Calibra, Facebook’s cryptocurrency service, was using a logo that was very (I mean very) similar to theirs. There’s not much you can do to prevent them from doing so-except to register your trademark. So, let’s say there is someone in your geographic area who wants to use a similar logo. Priority: By registering your logo as a trademark, you have the priority to use it. Here are the main reasons to trademark your logo: The long-term benefits will not only protect you but can also help you establish a wide-reaching brand presence. You don’t have to trademark your logo, but there are a lot of advantages to doing so. If someone wants to use a similar logo for a lawn care business, you can’t stop them from using it. So let’s say you use a logo for your candle business to distinguish yourself from all the others in the candle market. But it doesn’t mean you have the rights to it in general, only in connection with your specific goods or services. Now here’s where it gets a little tricky.Ī trademark means you legally own a particular word, phrase, design. More than just claiming your rights to it, a trademark prevents others from copying (or worse) stealing your logo. Intellectual property refers to the ownership of any creation, idea, or design by the person who came up with it.Ī trademark is not just a one time thing any trademark you own has to be an ongoing part of your brand. It is a recognizable mark which differentiates your business from others in the market.Ī trademark signals to others that it is your intellectual property of which you have the exclusive rights to. A trademark is a design, word, phrase, symbol, or logo (or a combination of these things) that identifies your business.
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